MAISON IX Content System

MAISON IX creates fashion campaigns with AI for brands, and needed its own Instagram to show that work every week without a content team. We built a system that does the work of one. Every Sunday it reads the accounts MAISON IX competes with and sums up what worked and why. From that research it writes post ideas, then the instructions for each visual, then the visual itself, then the caption, which an AI reviewer checks for mistakes before anyone sees it. Each step stops and waits: the team approves, asks for a change in their own words, or drops it, either in their Telegram group or on their own studio website, where every person signs in with their own name so everyone can see who approved what. An approved post is saved to Google Drive in its own folder, named with its date and time, with the files in order and the caption ready to copy. It is then scheduled to Instagram at the chosen time. Every Saturday the system reads the numbers of what went live and writes a short report with three changes for next week, which the team approves before they shape the next ideas. It runs on MAISON IX's own server, with encrypted backups every night and monitoring that alerts the founder if anything stops.